Matter Of: New New Typography

One hundred years after the proclamation of the so-called New Typography in Central Europe, the slightly ironic question of a “New” New Typography emerges—not as an update, but rather as a challenge to the idea of universal rules. This self-initiated book project seeks to unsettle established paradigms by opening typography to an expanded and more inclusive vocabulary. In a talk, Matter Of will present their publication New New Typography.

Matter Of was founded in 2019 by Adrian Riemann, Fabian Schewe, Marian Rupp (PhD candidate at HfG Offenbach), and Marcel Mendler, and is based in Stuttgart. Matter Of collaborates with art institutions such as the German Pavilion at the Venice Biennale, ZKM Karlsruhe, and Kunsthalle Baden-Baden, as well as with the furniture manufacturer Thonet, the record label Juliet Records, the film production company new–land, and publishers including Distanz, Hatje Cantz, and Spector Books.

The talk will take place at HfG Offenbach on 3 February 2026 at 6:00 pm in Room D301, West Wing, 3rd floor. The event is open to all interested attendees.